Tuesday May 22, 2018
Summer is the perfect time to make things happen. Everyone is on vacation, the kids don’t need help with homework, and life just slows down in general. If you're like most other business owners, you put your own work on the back burner while you concentrate on clients. Use the summer downtime to re-evaluate how you do things and take a fresh look at your responsibilities.
Here are 8 things you can do to help take your business to the next level:
- Catch up on reading. The lazy days of summer are ideal for lounging around with a book. Some of the most accomplished business people in the world attribute their success to reading – so whether you’re sitting on the beach with the kids or hanging out in the backyard while they play, grab one of those books you’ve been meaning to check out.
- Take a course. If you’re going to have a couple of extra hours in your day now that summer has rolled around, take that time to brush up on new technologies and ideas. From WordPress basics, to social media management, there are hundreds of courses online that can help you up your game.
- Conquer a personal development goal. We all have something we need to work on. What can you improve to help your business move forward and level up? Set aside a couple of weeks before autumn arrives, and tackle your self-doubt, become more organized, or learn to better manage stress.
- Revamp business practices. Summer is a great time to look at the way you’ve been doing things and figure out what needs tweaking. It’s much easier to switch things up when business is slow, so take advantage of the downtime to really consider what’s been working for you and what hasn’t.
- Rethink your social media strategy. Social media is constantly changing and developing, and as a business owner, you need to change with it. Rethink your strategy for the summer and ramp up your game. Even better: automate your practice, so you don’t have to think about it.
- Solicit feedback. Client testimonials are the perfect way to establish trustworthiness and credibility. If you don’t already have recommendations on your webpage, think about adding them. Summer is a great time to ask, as your clients are probably a little slower as well and may have the time to write up a nice little note for you.
- Stick to business hours. As an entrepreneur, it can be tough to stick to an actual schedule, but creating time for yourself is essential for your wellbeing. Take this time to set some ground rules and learn to stick to them.
- Take a real vacation! Finally, take a break! No laptop, no cellphone, NO WORK! Sometimes you need to step back and take a break. You’ll come back to your work with fresh eyes and renewed energy. Your family will thank you, and your business will be better for it.
If you want help automating your business over the summer – whether social media or otherwise – contact me to find out how I can help. I can help you create the space and time you desperately need to discover a better balance and really enjoy your time off.