Tuesday July 3, 2018
Summer is the time of year when people want to take it easy and coast along–and there’s nothing wrong with that! Everyone deserves a break. As a small business owner, you probably deserve a break more than anyone else.
When it comes to your marketing, there is a right way and a wrong way to take a breather. You might want to unwind during the warmer months but rest assured that people are still looking at your website, and your blog, and your social media. The worst thing you can do is take a haphazard approach to your marketing–or worse, abandon it all together.
Before you do anything, read my tips for going on autopilot so you can take some time for yourself:
Set up Email Auto Responders
Sure, you're still going to have to check your email on occasion, but an autoresponder can buy you some time. Programs such as MailChimp or Constant Contact can be used to send out a variety of automated campaigns, including:
- Welcome messages when someone joins your list
- “Thank you” emails when someone makes a purchase or signs up for a service
- A pre-planned sequence triggered by a specific action (such as a prospect filling out an opt-in form)
- Pre-written, targeted email campaigns that you’ve scheduled to go out on specific dates and times
Use Social Scheduling Tools
Sourcing content and scheduling posts can take an enormous amount of time, even for the pros. Luckily, tools such as HootSuite and MeetEdgar can take some of the edge off. Both allow you to pre-schedule posts for future dates, and if you opt for the paid versions (which, frankly, don't cost that much), you can schedule as many posts as you want.
I especially enjoy the “auto post” option in Hootsuite; you merely tell the program which networks you want to post to and how many times per day, and it will determine the optimal times for you. It removes all the guesswork!
Bonus: if you write your own blog, many of these services will allow you to automate them, conveniently sharing the articles to your social media platforms as soon as they’re posted.
The easiest way to automate your marketing? Outsource it. Autoresponders and social media scheduling are great, but they still require some level of involvement from you, no matter how minimal. If you truly want to take the summer off and not think about it, hire someone else.
Not only will they be able to handle your emails and social media, but also content creation, lead generation, SEO, and much more. When you have other things to think about, knowing you have someone you can trust to handle your work is a game-changer.
I'm here to help: if you're interested in scheduling a free consultation to find out how I might help, click here.