Alright, I’m just going to dive right into this one! Because there’s no time like the present… am I right?! (Yes, I am 😉😉) The purpose of a blog is to provide content on your website that answers your prospective customers' questions and helps them learn about your product or service. #FunFact: It *also* expands your brand's visibility by giving the Google machine and other search engines content to index and serve up in search results. Blogs tell Google that your site is still up to date and relevant... Read More

The core components to creating a kick-ass brand! Branding is like finding the perfect outfit that makes you say dang, I look goooood! You need to identify your brand personality and style, showcase your brand colors, the emotions you want your brand to evoke and how you want your audience to feel when they experience your brand. “So, Abbey, what exactly goes into this branding process?” you may be asking. Well, hold on to your seats kids because I’m going to give you alllllll the... Read More

A big pain point for many small business owners is the amount of time, energy, and money they spend on social media marketing that doesn’t produce results. The truth is… most biz owners are approaching social media with the wrong mindset. If you want to attract followers that then convert into buyers you have to do more than post occasionally and hope for the best. You need to optimize your social media for lead generation! Let’s get you to a better place when it comes to creating content and posting on... Read More

It’s 2021 and with all you’ve heard about social media marketing, you may be wondering why you should invest the time, energy, effort, and money into showing up on social media at all. We hear you. Social media marketing is no walk in the park and if it had an easy, immediate return on investment, everyone would be doing it. Just because social media success doesn’t happen for every small business, doesn’t mean there isn’t value in showing up there. What it does mean is that you need the right social media mindset... Read More

Planning an event is overwhelming and confusing on a good day, but after the two years we’ve just navigated… it could feel impossible. However, we see small businesses pull off interesting and engaging events every week. If you have an idea for a great event, this can be done AND it can be done this year. Here are some expert tips and pointers to think about as you begin your event planning journey this year: Prep Work is EVERYTHING Expert Tip: Don’t just throw this together at the last second! ... Read More

It’s an interesting time right now. It feels like the world is cautiously re-opening and getting back to normal but the lessons of the past have taught us to expect the unexpected. This may not be what you want to hear if you have been sitting on a great event idea. You are probably going back and forth, playing the, ‘Should I?’ or ‘Should I wait?’ game when it comes to launching your big idea. However, there is another option. If you aren’t completely comfortable announcing the launch of an... Read More

Like getting ready for a date – you’re not going to wear just any old thing! You’re going to wear something that you think will attract the person you’re interested in, right?! Your brand is no different. The visuals you use and the messaging you share should work like pheromones… attracting the right people and repelling the folks that aren’t a good fit for what you have to offer. We urge you to take as much care in designing your brand as you would if you’re getting ready for a date after a year of... Read More

Does your business need a relaunch? Typically, a relaunch happens when a business changes directions, changes its brand, or creates a new product or service. However, these are untraditional times, to say the least. Few small biz owners found their way to success during the pandemic and many of you were forced to consider an entirely new way of doing business. Some of you put your heads down and waited for the waves to wash over you. Some of you hustled to stay afloat. Whatever you had to do to survive, we applaud you for hanging in... Read More

We see you, small biz owner. It’s been a long year, hasn’t it? Much has changed over the last twelve months and you may feel a bit like a caterpillar ready to finally transform into a butterfly. As you emerge back into the world, have you considered rebranding your business? Doing a business rebrand can be quite effective and, it’s possible, that now is the perfect time to undergo the rebranding process. However, it’s important to think long and hard about WHY you want to take your business through a... Read More

Should your business be on LinkedIn? Absolutely, 100% yes!! There is this common misconception that LinkedIn is only for professionals looking for new opportunities. Is it a great place for a business professional to go job hunting? Of course, it is. No brainer. But that is not its ONLY purpose in life and plenty of businesses already know it. This is me, telling you, that if you aren’t already using LinkedIn, it’s time to dust off that profile and take a spin around the platform. There is SO MUCH opportunity to... Read More