Making LinkedIn Work for Your Biz This Year
Monday March 1, 2021

Should your business be on LinkedIn? Absolutely, 100% yes!! There is this common misconception that LinkedIn is only for professionals looking for new opportunities. Is it a great place for a business professional to go job hunting? Of course, it is. No brainer. But that is not its ONLY purpose in life and plenty of businesses already know it. This is me, telling you, that if you aren’t already using LinkedIn, it’s time to dust off that profile and take a spin around the platform. There is SO MUCH opportunity to... Read More
Making Instagram Marketing Work for Your Business
Monday February 1, 2021

People still can’t stop talking about Instagram. I bet you’ve been to networking events and you’ve heard that you just Have. To. Be. On. Instagram right now. They aren’t wrong. Instagram is LIT! However, if you don’t have the right strategy for this social media channel you’ll struggle to see what the fuss is all about. You can’t just post your Facebook content on Instagram and call it good - not if you want to make an impact there. Here are things to think about for maximizing your Instagram account this year:... Read More
Here Are Predictions for Social Media for 2021!
Saturday January 2, 2021

As with all technology, each year brings us new platforms and new ways to use social media. Social media and tech experts have gotten quite good at predicting what people and businesses can expect from social each year. With 2020 in the rearview, having a sneak peek at what’s to come will help businesses be more strategic with their marketing in the forthcoming months. Here are the trends that have gotten our attention at Assist for the Win that we believe will benefit your business online this year. Easy to... Read More
Creating Bomb Ass Content
Monday June 1, 2020

In a world full of online noise, content is the only way to get found, seen and heard. Unfortunately, all that Internet chatter also means that you need to create bomb ass content in order to grab the attention of your audience. What Makes Great Content? Being human can be hard, amiright? Opinions can be a big pain in the ass! Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! The aim isn’t to create content that attracts every single person but to entice the right ones and eliminate... Read More
How to Utilize Social Media for Lead Utilization
Friday May 1, 2020

Social media marketing can be an effective business strategy and lead generation tool but only if you are using it the right way. Too many small business owners choose to post content and walk away, assuming that simply having a presence on social media is enough to attract new clients. Unfortunately, there isn’t a marketing channel that exists today that isn’t flooded with businesses yelling at the public to, ‘Pay attention to me!’ It takes more than just setting up a profile and sharing a few links to convert leads into... Read More
Why Should Your Biz Be on Social Media?
Wednesday April 1, 2020

There’s an abundance of conflicting information on whether or not a business should be on social media in 2020. There are a variety of factors involved in whether or not social media is right for your biz, but here is our point of view on the relevance of social media marketing in growing your business right now. Expand Your Reach Believe it or not, you have AMAZING ideas! Why are you just sitting on them? People are eager to connect and hear from others right now and your voice is important. One of the most... Read More
Social Media Basics: The Leap to LinkedIn for Marketing
Sunday March 1, 2020

When business owners craft their social media strategy for the year, you hear a lot about the merits of Facebook, the popularity of Instagram, and the buzz about new social media channels and options – but you don’t hear much about LinkedIn. Isn’t LinkedIn for finding jobs and hiring people? You aren’t wrong. However, this social media platform has been around for a while and, once you dive in, you’ll find it does just as much as the other channels… and more. Plus, there are plenty of people using LinkedIn... Read More
Social Media Basics: The Lowdown on Instagram for Your Biz
Sunday February 2, 2020

You’ve probably heard that people are bolting from Facebook to use Instagram as their social media marketing channel of choice. And, with certain audiences, they aren’t wrong. The younger the generation, the more likely you’ll find them on Instagram. Does that mean you should be on Insta this year? Why Instagram? Why should your business be on Instagram? Isn’t that platform just for young women selling lipstick? Well, technically, YES!, but it’s also great if your target audience includes people between the... Read More
Social Media Basics: How to Get Ahead with Facebook
Wednesday January 1, 2020

Gone are the days where you could post something on Facebook and get excellent organic reach. In fact, organic reach (people seeing your posts without you paying to boost them) has been declining for years. This started happening years before people were even aware that their posts weren’t reaching all their followers. Should your small business be posting on this social media platform or not? Is Facebook for your brand? The answer is… maybe. Know Your Audience There is plenty of chatter about whether ... Read More
What's the Plan?
Thursday August 1, 2019

Weve talked a lot recently about the importance of creating an editorial calendar and using automation tools. And now that back-to-school is here, I HIGHLY recommend implementing both. Trust me, your sanity will thank you. Lets face it: Between packing lunches, helping with homework, shuttling back and forth to sports, AND running a business, youre going to be very short on time. The only way youll be able to get any marketing done at all, frankly, is through the use of the tools weve discussed. Breaking it down into edible... Read More
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