Are You Creating Bomb Ass Content?

Wednesday December 1, 2021 comments

Are You Creating Bomb Ass Content?

I know you've asked yourself this question a thousand times: How do you determine if your content is any good?? Spoiler Alert: Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! (Honestly, you don’t want everyone to resonate with it – the IRS might ask questions or at least Mark Zuckerberg…) Wild Idea: Ask your audience what they want from you! You already know they NEED what you do but what you might not know is what they want from you. Hell… it might be a dirty joke... Read More


Social Media Lead Generation-- Yes, It Can Happen!

Monday November 1, 2021 comments

Social Media Lead Generation-- Yes, It Can Happen!

Alright, you’ve gotten your social media profiles all set up for your business and you’re ready to start generating some salessssss baby! But let’s hold up a minute… While brand awareness is a crucial first step in potentially generating leads, you need to move BEYOND brand awareness and engagement on your social platforms in order to generate leads. First, let’s talk about the difference between social media lead generation versus social media lead nurturing . Social media lead ... Read More


How to Utilize Social Media for Lead Generation

By: abbeyharrison Friday October 1, 2021 comments

How to Utilize Social Media for Lead Generation

A big pain point for many small business owners is the amount of time, energy, and money they spend on social media marketing that doesn’t produce results. The truth is… most biz owners are approaching social media with the wrong mindset. If you want to attract followers that then convert into buyers you have to do more than post occasionally and hope for the best. You need to optimize your social media for lead generation! Let’s get you to a better place when it comes to creating content and... Read More


Why Social Media Marketing for Your Biz?

By: abbeyharrison Thursday September 9, 2021 comments

Why Social Media Marketing for Your Biz?

It’s 2021 and with all you’ve heard about social media marketing, you may be wondering why you should invest the time, energy, effort, and money into showing up on social media at all. We hear you. Social media marketing is no walk in the park and if it had an easy, immediate return on investment, everyone would be doing it. Just because social media success doesn’t happen for every small business, doesn’t mean there isn’t value in showing up there. What it does mean is that you need the right social media mindset... Read More


Making LinkedIn Work for Your Biz This Year

By: abbeyharrison Monday March 1, 2021 comments

Making LinkedIn Work for Your Biz This Year

Should your business be on LinkedIn? Absolutely, 100% yes!! There is this common misconception that LinkedIn is only for professionals looking for new opportunities. Is it a great place for a business professional to go job hunting? Of course, it is. No brainer. But that is not its ONLY purpose in life and plenty of businesses already know it. This is me, telling you, that if you aren’t already using LinkedIn, it’s time to dust off that profile and take a spin around the platform. There is SO MUCH opportunity to... Read More


Making Instagram Marketing Work for Your Business

By: abbeyharrison Monday February 1, 2021 comments

Making Instagram Marketing Work for Your Business

People still can’t stop talking about Instagram. I bet you’ve been to networking events and you’ve heard that you just Have. To. Be. On. Instagram right now. They aren’t wrong. Instagram is LIT! However, if you don’t have the right strategy for this social media channel you’ll struggle to see what the fuss is all about. You can’t just post your Facebook content on Instagram and call it good - not if you want to make an impact there. Here are things to think about for maximizing your Instagram account this year:... Read More


Here Are Predictions for Social Media for 2021!

By: abbeyharrison Saturday January 2, 2021 comments

Here Are Predictions for Social Media for 2021!

As with all technology, each year brings us new platforms and new ways to use social media. Social media and tech experts have gotten quite good at predicting what people and businesses can expect from social each year. With 2020 in the rearview, having a sneak peek at what’s to come will help businesses be more strategic with their marketing in the forthcoming months. Here are the trends that have gotten our attention at Assist for the Win that we believe will benefit your business online this year. Easy to... Read More


Creating Bomb Ass Content

By: abbeyharrison Monday June 1, 2020 comments Tags: Social Media, content, platforms, audience

Creating Bomb Ass Content

In a world full of online noise, content is the only way to get found, seen and heard. Unfortunately, all that Internet chatter also means that you need to create bomb ass content in order to grab the attention of your audience. What Makes Great Content? Being human can be hard, amiright? Opinions can be a big pain in the ass! Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! The aim isn’t to create content that attracts every single person but to entice the right ones and eliminate... Read More


How to Utilize Social Media for Lead Utilization

By: abbeyharrison Friday May 1, 2020 comments Tags: lead generation, audience, content, social platform, Social Media, know, like, trust

How to Utilize Social Media for Lead Utilization

Social media marketing can be an effective business strategy and lead generation tool but only if you are using it the right way. Too many small business owners choose to post content and walk away, assuming that simply having a presence on social media is enough to attract new clients. Unfortunately, there isn’t a marketing channel that exists today that isn’t flooded with businesses yelling at the public to, ‘Pay attention to me!’ It takes more than just setting up a profile and sharing a few links to convert leads into... Read More


Why Should Your Biz Be on Social Media?

By: abbeyharrison Wednesday April 1, 2020 comments

Why Should Your Biz Be on Social Media?

There’s an abundance of conflicting information on whether or not a business should be on social media in 2020. There are a variety of factors involved in whether or not social media is right for your biz, but here is our point of view on the relevance of social media marketing in growing your business right now. Expand Your Reach Believe it or not, you have AMAZING ideas! Why are you just sitting on them? People are eager to connect and hear from others right now and your voice is important. One of the most... Read More