How Your Brand Attracts Your Audience

By: abbeyharrison Wednesday June 2, 2021 comments

How Your Brand Attracts Your Audience

Like getting ready for a date – you’re not going to wear just any old thing! You’re going to wear something that you think will attract the person you’re interested in, right?! Your brand is no different. The visuals you use and the messaging you share should work like pheromones… attracting the right people and repelling the folks that aren’t a good fit for what you have to offer. We urge you to take as much care in designing your brand as you would if you’re getting ready for a date after a year of... Read More


So, You Want to Do a Rebrand?

By: abbeyharrison Thursday April 1, 2021 comments Tags: Branding, Brand Standards, Personality, Rebrand

So, You Want to Do a Rebrand?

We see you, small biz owner. It’s been a long year, hasn’t it? Much has changed over the last twelve months and you may feel a bit like a caterpillar ready to finally transform into a butterfly. As you emerge back into the world, have you considered rebranding your business? Doing a business rebrand can be quite effective and, it’s possible, that now is the perfect time to undergo the rebranding process. However, it’s important to think long and hard about WHY you want to take your business through a... Read More