If you’re reading this, you need a blog. “Who me?” “Yes, you!” What Is a Blog and How Is It Utilized? 🤔 The entire point of a blog is to give your audience what they’re asking for; it’s a perfect place to answer their burning questions. Plus, you can help them learn about your specific offer(s) and give them the spotlight! Of course, you can use a blog in an obvious way, like on your website, but remember there are other ways too! You can use it in your shared links to promote... Read More

Here we go with another one of our blogs, this time with a focus on bulking up that bad-ass website of yours. Whether you’re new to the website game or feel like a refresh would do you some good, stay right there because I have you covered! We will be deep diving into four details you want to remember in order to really bulk up your website. Audit: Should It Stay or Should it Go? I want you to sing that 80s song to yourself as you're sifting through all the details of your website. 🎵👉If your content is all... Read More

In February, I told you about the four keys to promoting a healthy and successful online marketing strategy. This month, we are building on top of it. So if you haven’t read the other blog yet, go ahead and click here . With that, we will focus on the “how-to” part of developing your marketing strategy. Time is of the Essence ⏰ I kid you not; starting without taking the time to look over your marketing strategy doesn’t assist you toward the win in any way. Rushing into this might help you get going faster, but... Read More

Online marketing is one of my favorite things in this world! You may be asking: “But Abbey, WHY?” Well, if you haven’t noticed by now, it’s my superpower! In this month's blog, I highlight the four key essentials to a healthy, successful online marketing strategy: 1) A Killer Website 2) The Perfect (social media) Platforms 3) Emails - Yes, They're Still Relevant 4) A Badass Blog You'll learn specific things you can do with each that will help you get closer to hitting your... Read More

It's that time of year again! Time to reflect on the year that was and start planning for the year ahead. If you're like most business owners, that means it's time to start thinking about your digital marketing. Now, I know what you're thinking. You're thinking, "I don't need to plan my digital marketing; I've got this." And to that, I say congratulations! You are one of the few people who actually know what they're doing when it comes to digital marketing. For the rest of us, a little planning can go a long way. Why Plan? ... Read More

So you've planned the most amazing event. You've created the killer content, ordered the delicious refreshments, and put together the most bomb swag bags. You're killing it! Now, it's time to sit back and watch the people roll in, right? WRONG! How will people know about the event if you don't tell them about it? That's where digital marketing comes in clutch! Keep reading for tips on how to market before, during, after, and after- after your fabulous event! Pre-Event: When they say an hour of planning will save you 10 hours of... Read More

A wise author, Porter Gale, once said “Your network is your net worth.”... I’ll let that settle for a minute… okay, time’s up! Let’s talk about networking. There’s no better way to build connections than through LinkedIn. For the past 20 years, LinkedIn has been taking the market by storm and it’s arguably in its prime as I type this. Let’s go through a quick QA on everything you need to know about LinkedIn: Q: Everyone raves about LinkedIn, but my profile doesn’t reach the engagement numbers I want it... Read More

Facebook is the most popular social media platform with nearly three billion, yes billion , users. That means almost half the world has Facebook! And out of those users, 1.9 billion access the platform Every. Single. Day. If those statistics aren't enough to make you want to use the platform to your advantage, I don’t know what will…! Let’s dive into some ways to help you win the Facebook Game when it comes to marketing your business. How to Stay Relevant in the World of Facebook Keeping up with... Read More

It’s July! We’ve made it halfway through 2022! Also, July means Fourth of July, which also means… fireworks! 🎆🎆🎆 Speaking of hot things, is your Instagram account on fire 🔥🔥, or ice cold 🧊🧊 ? In the blog for this month I’ll be giving you a few tips that can help re-ignite your Instagram game for the summer (and longer!) How to stay relevant Much like fashion, there are trends on Instagram! And the “funny” part of Instagram trends is that the *only* thing constant about... Read More

Everyone has a personality (duh), but we all know that some personalities just don’t get along. It’s just a fact of life! That being said, your email marketing ALSO has a personality, but what type is it exactly? Are you TURNING OFF your customers or subscribers with your emails?!?! ::GASP:: In this blog, I’m going to go through four different email personalities. 1. The Oversharer We ALL know an oversharer. (Like no, Brenda, I didn’t need to know that your mailman was grumpy today.) If your... Read More