If you’re reading this, you need a blog. “Who me?” “Yes, you!” What Is a Blog and How Is It Utilized? 🤔 The entire point of a blog is to give your audience what they’re asking for; it’s a perfect place to answer their burning questions. Plus, you can help them learn about your specific offer(s) and give them the spotlight! Of course, you can use a blog in an obvious way, like on your website, but remember there are other ways too! You can use it in your shared links to promote... Read More

Online marketing is one of my favorite things in this world! You may be asking: “But Abbey, WHY?” Well, if you haven’t noticed by now, it’s my superpower! In this month's blog, I highlight the four key essentials to a healthy, successful online marketing strategy: 1) A Killer Website 2) The Perfect (social media) Platforms 3) Emails - Yes, They're Still Relevant 4) A Badass Blog You'll learn specific things you can do with each that will help you get closer to hitting your... Read More

Alright, I’m just going to dive right into this one! Because there’s no time like the present… am I right?! (Yes, I am 😉😉) The purpose of a blog is to provide content on your website that answers your prospective customers' questions and helps them learn about your product or service. #FunFact: It *also* expands your brand's visibility by giving the Google machine and other search engines content to index and serve up in search results. Blogs tell Google that your site is still up to date and relevant... Read More

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you... Read More