So you've planned the most amazing event. You've created the killer content, ordered the delicious refreshments, and put together the most bomb swag bags. You're killing it! Now, it's time to sit back and watch the people roll in, right? WRONG! How will people know about the event if you don't tell them about it? That's where digital marketing comes in clutch! Keep reading for tips on how to market before, during, after, and after- after your fabulous event! Pre-Event: When they say an hour of planning will save you 10 hours of... Read More

Planning an event is overwhelming and confusing on a good day, but after the two years we’ve just navigated… it could feel impossible. However, we see small businesses pull off interesting and engaging events every week. If you have an idea for a great event, this can be done AND it can be done this year. Here are some expert tips and pointers to think about as you begin your event planning journey this year: Prep Work is EVERYTHING Expert Tip: Don’t just throw this together at the last second! ... Read More

It’s an interesting time right now. It feels like the world is cautiously re-opening and getting back to normal but the lessons of the past have taught us to expect the unexpected. This may not be what you want to hear if you have been sitting on a great event idea. You are probably going back and forth, playing the, ‘Should I?’ or ‘Should I wait?’ game when it comes to launching your big idea. However, there is another option. If you aren’t completely comfortable announcing the launch of an... Read More

First, congratulations… you did it! You pulled off an amazing event and survived the whole process. Planning and running an event is a lot of work and no one will blame you if you take some time off for a bit of RR right now. You’ve obviously dropped brilliant business education bombs in the hands of the people who attended your event. There’s SO much potential to be had after making an impact with that audience. Do you have a follow-up plan for potential business AFTER the event? Plan Ahead Let’s face it. You just... Read More

You have an idea for your next, great event. That’s fantastic! Hosting events, both in-person and virtually, can be a great way to grow your small business. Knowing that you want to run an event is the first step, but there is a WHOLE staircase of tasks to tackle next. You’ll want to knock your event out of the park so the PREP IS THE MOST IMPORTANT PART! Preparation, or a lack of it, can make or break your endeavor. Here is our best advice for prepping for your extravaganza. Define Your Goals I’ve seen it... Read More

AHHHH EVENTS!! WHAT?! WHY?! Calm down. Events can be SO GOOD for your business! Even now, with the limitations of a pandemic, you can plan for next year or find success in doing virtual events. Why Events? There are a lot of ways to market your small business. Unfortunately, no one method, platform, or channel will guarantee you results. If you’re the type of person who is great at starting conversations online, social media marketing is a no-brainer. However, if you find that connecting with others in person is a... Read More

Did you know that we, as humans, HAVE to connect with other humans to survive? Its true. Its like a scientific fact. Otherwise, youd go insane. Its totally why solitary confinement is such a cruel punishment. So, do yourself a favor and connect with other brilliant people for your next big project or event (and dont go insane)! Why You Shouldnt Go Solo No, we arent talking Star Wars here. When running an event, you increase the value to the attendees by including more people. One of the determining factors on... Read More

Lets get to the down and dirty truth. Anyone who runs a marathon can tell you that the training before the race is not the most memorable aspect of participating. Pulling off the goal at the end of all that training is the reward for all that hard work. This is also true for any business owner looking to host an event, training or workshop. While planning might not be your favorite part, the prep work needed to successfully execute your event is the most important piece of the whole thing. The Checklist With so many... Read More

Events have really grown in popularity over the last five years. I attribute it to the fact that there is a lot of noise right now, and to build trust with your audience it helps to connect with them in person. However, a poorly planned or executed event wont do you much good. Lets chat about what goes into picking the right event for you and your business. Examine Your Timing Timing can make or break your event. There are actually two aspects to consider when scheduling your event. Date of Your Event I... Read More

Whether youre hosting a happy hour at the local pub, or planning a full day of speakers and presentations, events are a great way to attract new clients and thank current ones. But hosting an event can be stressful, even for those who do it all the time. When it comes to event planning, there are a million details to consider, and you want to get every little thing just right. With these tips, you can be sure your next event will go off without a hitch: Determine your target audience. Before you consider anything else,... Read More