What's the Plan?

Thursday August 1, 2019 comments Tags: Hashtags, Plan

What's the Plan?

Weve talked a lot recently about the importance of creating an editorial calendar and using automation tools. And now that back-to-school is here, I HIGHLY recommend implementing both. Trust me, your sanity will thank you. Lets face it: Between packing lunches, helping with homework, shuttling back and forth to sports, AND running a business, youre going to be very short on time. The only way youll be able to get any marketing done at all, frankly, is through the use of the tools weve discussed. Breaking it down into edible... Read More


Sprinkling YOU into Your Brand

Monday June 3, 2019 comments

Sprinkling YOU into Your Brand

New brand, who dis? One of the most frustrating (and sometimes unanswerable) questions in business and in life is, Who are you? Unfortunately, its also one of the most important. Knowing who you are in business (and in life) makes it a lot easier for others to understand what youre all about. And people want to do business with people that they like, right? So, knowing WHO YOU ARE is also why potential customers might choose to do business with you instead of the next guy. If you stammer and sputter every time someone asks you why... Read More


Get Your Shit Organized!

Monday April 1, 2019 comments

Get Your Shit Organized!

This month is all about getting your s#@t together! You might think you have it all together, but trust me, you dont. Until you have a Customer Relationship Management (CRM) tool, there is absolutely no way you can be 100% organized. I know I tried to do it the old fashioned way for years. Spreadsheets, file folders, Rolodex. I thought I had it down. But then I got a CRM and oh my God! I realized that my system was a complete mess. Once you see your entire business laid out like that right in front of you, all of your... Read More


CRM? What the Heck is That?!

Thursday January 10, 2019 comments Tags: CRM, Business Tools, Organization

CRM? What the Heck is That?!

As a small business owner, you are probably being told frequently that you need to invest in a CRM . But what the heck is a CRM anyway?! CRM is short for Customer Relationship Manager. Its basically software that allows you to track your business relationships without losing your mind in the process. Its essentially your BBFF (Best Business Friend Forever). You could also look at it as the lifeblood of your business but I dont want to freak you out. CRMs have been around almost as long as databases. In the beginning,... Read More