In February, I told you about the four keys to promoting a healthy and successful online marketing strategy. This month, we are building on top of it. So if you haven’t read the other blog yet, go ahead and click here . With that, we will focus on the “how-to” part of developing your marketing strategy. Time is of the Essence ⏰ I kid you not; starting without taking the time to look over your marketing strategy doesn’t assist you toward the win in any way. Rushing into this might help you get going faster, but... Read More

Online marketing is one of my favorite things in this world! You may be asking: “But Abbey, WHY?” Well, if you haven’t noticed by now, it’s my superpower! In this month's blog, I highlight the four key essentials to a healthy, successful online marketing strategy: 1) A Killer Website 2) The Perfect (social media) Platforms 3) Emails - Yes, They're Still Relevant 4) A Badass Blog You'll learn specific things you can do with each that will help you get closer to hitting your... Read More

As an entrepreneur, networking is critical to your success. Not only is it a great way to find new clients and business partners, but networking can also help you build relationships with other professionals and learn from their experiences. However, networking can be tricky – knowing how to approach people and make the most of each opportunity is critical. This blog post will explore four tips for networking as an entrepreneur. We'll discuss why networking is important, what you should do before attending a networking... Read More

It's that time of year again! Time to reflect on the year that was and start planning for the year ahead. If you're like most business owners, that means it's time to start thinking about your digital marketing. Now, I know what you're thinking. You're thinking, "I don't need to plan my digital marketing; I've got this." And to that, I say congratulations! You are one of the few people who actually know what they're doing when it comes to digital marketing. For the rest of us, a little planning can go a long way. Why Plan? ... Read More

Last month, I asked you how strong your “core” was. I wanted to know if you have the four core marketing components in place before you develop your marketing strategy and hit those goals you set for yourself this year. This month, I'm going to highlight how to develop your marketing strategy to use those core components effectively . First step: Time!⏱️ You absolutely must set aside time to map out your strategy- you wouldn’t just set out on a road trip without at least a general... Read More

We see you, small biz owner. It’s been a long year, hasn’t it? Much has changed over the last twelve months and you may feel a bit like a caterpillar ready to finally transform into a butterfly. As you emerge back into the world, have you considered rebranding your business? Doing a business rebrand can be quite effective and, it’s possible, that now is the perfect time to undergo the rebranding process. However, it’s important to think long and hard about WHY you want to take your business through a... Read More

Analytics is kind of like getting on the scale after cheat day. No one REALLY wants to know how much that two-and-a-half-pound burrito set them back. Still, having the numbers can be useful. Just like getting on the scale is important when youre trying to lose weight, keeping up with analytics is important when youre trying to gain an audience. Theyre so important, in fact, that you should check them once every 30 days. Why? Because social media is ever-changing. Algorithms change, rules and regulations change, and even your... Read More

Looking to boost your online marketing? Content creation is the way to go. But, let me tell you: No matter how cool you think you are by yourself, your content is nothing without the right tools! Writing content is hard. Thats a fact. It can be difficult to come up with fresh ideas. Writing takes an enormous amount of time and creating graphics and images can feel impossible if thats not your forte. Luckily, there are tools that make it easier. Graphic design and photos Coming up with social media graphics doesnt have to... Read More

New brand, who dis? One of the most frustrating (and sometimes unanswerable) questions in business and in life is, Who are you? Unfortunately, its also one of the most important. Knowing who you are in business (and in life) makes it a lot easier for others to understand what youre all about. And people want to do business with people that they like, right? So, knowing WHO YOU ARE is also why potential customers might choose to do business with you instead of the next guy. If you stammer and sputter every time someone asks you why... Read More