The Lowdown on Prepping and Executing Events

By: abbeyharrison Saturday August 1, 2020 comments

The Lowdown on Prepping and Executing Events

You have an idea for your next, great event. That’s fantastic! Hosting events, both in-person and virtually, can be a great way to grow your small business. Knowing that you want to run an event is the first step, but there is a WHOLE staircase of tasks to tackle next. You’ll want to knock your event out of the park so the PREP IS THE MOST IMPORTANT PART! Preparation, or a lack of it, can make or break your endeavor. Here is our best advice for prepping for your extravaganza. Define Your Goals I’ve seen it... Read More


Events? What? No. Why? Really?

By: abbeyharrison Wednesday July 1, 2020 comments

Events? What? No. Why? Really?

AHHHH EVENTS!! WHAT?! WHY?! Calm down. Events can be SO GOOD for your business! Even now, with the limitations of a pandemic, you can plan for next year or find success in doing virtual events. Why Events? There are a lot of ways to market your small business. Unfortunately, no one method, platform, or channel will guarantee you results. If you’re the type of person who is great at starting conversations online, social media marketing is a no-brainer. However, if you find that connecting with others in person is a... Read More


Creating Bomb Ass Content

By: abbeyharrison Monday June 1, 2020 comments Tags: Social Media, content, platforms, audience

Creating Bomb Ass Content

In a world full of online noise, content is the only way to get found, seen and heard. Unfortunately, all that Internet chatter also means that you need to create bomb ass content in order to grab the attention of your audience. What Makes Great Content? Being human can be hard, amiright? Opinions can be a big pain in the ass! Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! The aim isn’t to create content that attracts every single person but to entice the right ones and eliminate... Read More


How to Utilize Social Media for Lead Utilization

By: abbeyharrison Friday May 1, 2020 comments Tags: lead generation, audience, content, social platform, Social Media, know, like, trust

How to Utilize Social Media for Lead Utilization

Social media marketing can be an effective business strategy and lead generation tool but only if you are using it the right way. Too many small business owners choose to post content and walk away, assuming that simply having a presence on social media is enough to attract new clients. Unfortunately, there isn’t a marketing channel that exists today that isn’t flooded with businesses yelling at the public to, ‘Pay attention to me!’ It takes more than just setting up a profile and sharing a few links to convert leads into... Read More


Why Should Your Biz Be on Social Media?

By: abbeyharrison Wednesday April 1, 2020 comments

Why Should Your Biz Be on Social Media?

There’s an abundance of conflicting information on whether or not a business should be on social media in 2020. There are a variety of factors involved in whether or not social media is right for your biz, but here is our point of view on the relevance of social media marketing in growing your business right now. Expand Your Reach Believe it or not, you have AMAZING ideas! Why are you just sitting on them? People are eager to connect and hear from others right now and your voice is important. One of the most... Read More


Social Media Basics: The Leap to LinkedIn for Marketing

By: abbeyharrison Sunday March 1, 2020 comments

Social Media Basics: The Leap to LinkedIn for Marketing

When business owners craft their social media strategy for the year, you hear a lot about the merits of Facebook, the popularity of Instagram, and the buzz about new social media channels and options – but you don’t hear much about LinkedIn. Isn’t LinkedIn for finding jobs and hiring people? You aren’t wrong. However, this social media platform has been around for a while and, once you dive in, you’ll find it does just as much as the other channels… and more. Plus, there are plenty of people using LinkedIn... Read More


Social Media Basics: The Lowdown on Instagram for Your Biz

By: abbeyharrison Sunday February 2, 2020 comments

Social Media Basics: The Lowdown on Instagram for Your Biz

You’ve probably heard that people are bolting from Facebook to use Instagram as their social media marketing channel of choice. And, with certain audiences, they aren’t wrong. The younger the generation, the more likely you’ll find them on Instagram. Does that mean you should be on Insta this year? Why Instagram? Why should your business be on Instagram? Isn’t that platform just for young women selling lipstick? Well, technically, YES!, but it’s also great if your target audience includes people between the... Read More


Social Media Basics: How to Get Ahead with Facebook

By: abbeyharrison Wednesday January 1, 2020 comments

Social Media Basics: How to Get Ahead with Facebook

Gone are the days where you could post something on Facebook and get excellent organic reach. In fact, organic reach (people seeing your posts without you paying to boost them) has been declining for years. This started happening years before people were even aware that their posts weren’t reaching all their followers. Should your small business be posting on this social media platform or not? Is Facebook for your brand? The answer is… maybe. Know Your Audience There is plenty of chatter about whether ... Read More


Stop, Collaborate and Listen – Getting Your Peeps on Board

By: abbeyharrison Sunday December 1, 2019 comments Tags: Event, Event Planning, collaboration

Stop, Collaborate and Listen – Getting Your Peeps on Board

Did you know that we, as humans, HAVE to connect with other humans to survive? Its true. Its like a scientific fact. Otherwise, youd go insane. Its totally why solitary confinement is such a cruel punishment. So, do yourself a favor and connect with other brilliant people for your next big project or event (and dont go insane)! Why You Shouldnt Go Solo No, we arent talking Star Wars here. When running an event, you increase the value to the attendees by including more people. One of the determining factors on... Read More


Prep and Execution of Events

By: abbeyharrison Monday November 4, 2019 comments Tags: events, Event Planning

Prep and Execution of Events

Lets get to the down and dirty truth. Anyone who runs a marathon can tell you that the training before the race is not the most memorable aspect of participating. Pulling off the goal at the end of all that training is the reward for all that hard work. This is also true for any business owner looking to host an event, training or workshop. While planning might not be your favorite part, the prep work needed to successfully execute your event is the most important piece of the whole thing. The Checklist With so many... Read More