First, what exactly does a rebrand mean? Rebranding is all about looking at your marketing from a different angle. Sometimes a little bit can change, and other times, your company is ready for a complete 180. Some major areas that can be affected are: Brand aesthetic – this includes things like your overall color scheme, logo, and even the company name itself. Brand voice – you know that distinct personality your brand took on? Yeah, THAT! Brand values – those guiding principles you started with maybe... Read More