Events? What? No. Why? Really?

By: abbeyharrison Wednesday July 1, 2020 comments


AHHHH EVENTS!! WHAT?! WHY?! Calm down. Events can be SO GOOD for your business! Even now, with the limitations of a pandemic, you can plan for next year or find success in doing virtual events. 


Why Events?


There are a lot of ways to market your small business. Unfortunately, no one method, platform, or channel will guarantee you results. If you’re the type of person who is great at starting conversations online, social media marketing is a no-brainer. However, if you find that connecting with others in person is a SLAM DUNK for you - events can be a great way to, not only make money, but also market your business AND earn you credibility - making you an expert in your industry!


Plus, there’s more than one way to make your mark with events:


Going Virtual


Several reliable tools exist for hosting folks online that anyone can set up and use to organize virtual events. The benefits of hosting a virtual class, training, or even get-together include:


  • No worrying about local weather conditions.
  • No commute or traffic concerns.
  • Attendees can participate from anywhere (as long as they have a device and Internet connection).
  • You can reach people outside of your local area (SCALE, SCALE, SCALE).
  • Introverts or those concerned with attending in-person events will appreciate having a virtual option.


The key to hosting truly great virtual events is planning. No one wants to attend an event where the host doesn’t understand the system, isn’t prepared, the event isn’t organized, or the topic falls flat. We cannot emphasize enough the importance of researching, planning, and rehearsing - especially if it will be your first virtual event.

When it comes to picking a topic for your event, we recommend going to the experts - your audience! Ask them what they’d be interested in doing or learning more about. This takes the guesswork out and also makes certain you are planning an event people actually want to attend.


Also, attendees will appreciate it if there is the opportunity to participate somehow. There are many distractions that can happen with a virtual event such as spouses, children, doorbells, phone calls, and (let’s face it) the Internet. Engage the audience by playing a short game, planning breakout sessions, or finding other ways to encourage participant engagement. 


Make your virtual event simple to attend, interesting and easy to follow, and entertaining so that participants are eager for your next one!


Bringing People Together


In today’s world, it’s important to research local guidelines for safe, in-person events and keep updated as you plan your next one. Currently, in the state of Colorado, in-person events are possible as long as social distancing and state guidelines are met. Other guidelines may include, depending on the number of people, staggering people entering the venue, planning traffic flow, and eliminating areas where people could crowd or gather (among other restrictions). Check the most current guidelines on the State website often and be certain you also look for your local city/county guidelines as well, as they may be different. 


As we go into 2021, most event planners and organizers are expecting restrictions to ease so planning an event later into next year gives you plenty of time to organize everything and be in a position to host a truly wonderful in-person event.


If you’ve never hosted or run an event before, we recommend consulting with a trusted advisor to discuss what kind of event you’d like to have. From an hour live webinar to a weekend-long retreat, it’s all great and it’s all doable. Call in an Assist and we can help you plan and execute an amazing and successful event.


About the Author: abbeyharrison


Abbey Harrison worked in the corporate world developing and implementing processes for over 12 years before she finally said, “enough is enough” and decided to start her own biz in the marketing world. Her experience with business and office management lead her to develop strong skills in understanding the importance of organization, communication, processes and delegation. She started Assist for the Win to bring her “big-business” skill set to entrepreneurs and small businesses and give them the marketing assistance needed to have the same essential structures that corporations use every day. Her mission is to empower small business owners to realize they don’t have to run their biz all on their own and take the implementation of marketing off their plates, so they have one less hat to wear. She specializes in marketing behind the screen, on the screen and beyond the screen so that business owners can spend time focusing on what they do best!

Abbey is a Colorado native, loves rooftop patios, a great glass of wine, her husband, Chris and her 3 amazing boys, Ethan, Aidan and Deacon.