Express Gratitude in Your Marketing

Wednesday October 31, 2018 comments Tags: Gratitude, Client Appreciation

As an entrepreneur, saying “thank you” is one of the best things you can do for your business. It seems like a simple thing, but showing gratitude can help boost conversions, attract new leads, and keep current customers satisfied.

Why? Because expressing emotion helps to humanize your brand, making it easier for others to connect with you.

Here are three simple ways you can say “thank you” to your prospects and customers, and up your marketing game:

Offer Valuable Content

Content is likely already part of your marketing plan, right? So why not go the extra step and create something extra special for your loyal customers? If you can make their lives easier in any way, it will always be appreciated.

Consider the following:

  • A free webinar or tutorial addressing a common pain point
  • A virtual seminar featuring industry experts
  • An e-book with helpful tips
  • White papers or case studies that might help improve their businesses

Giving away something of value for free isn’t only a kind gesture, but will help you gain customer trust and build a greater appreciation for your brand.


Host a Networking Event

End-of-year is coming up, and it seems like everyone is throwing a holiday party. If you run a local business with local clients, why not host a little get-together?

Meeting up face-to-face is a great way to get to know your audience personally and helps build a stronger bond. Your customers and prospects will enjoy the chance to get to know each other and chat with you in a less business-like setting. Bonus: You can use the opportunity to introduce newly-launched products or services and let them try them out while they mingle.

This event doesn’t have to be anything fancy. Your guests will appreciate the effort, and it will help them feel valued and appreciated.


Go the Extra Mile

Sometimes the standard "thank you" email or tweet isn't enough. If your client has done something fantastic (like sending a referral your way or sharing a glowing review on social media), you should respond in kind.

Some simple ways you can show your appreciation include:

  • Sending hand-written thank you cards
  • Providing a discount on their next order
  • Sending free branded merchandise (like a t-shirt or coffee mug)
  • Find a truly “personal” gift – for example, if you know they’re an avid wine drinker, send them a new set of glasses!

Of course, the best thank you of all is amazing service! Show your audience how much you appreciate them by answering messages quickly, responding to requests in a timely manner, and always resolving any complaints as fast as possible.

Good service is a hard thing to come by these days – and just a little extra attention can make people feel so important. It’s not that hard to make a difference!