Saturday January 2, 2021
As with all technology, each year brings us new platforms and new ways to use social media. Social media and tech experts have gotten quite good at predicting what people and businesses can expect from social each year. With 2020 in the rearview, having a sneak peek at what’s to come will help businesses be more strategic with their marketing in the forthcoming months.
Here are the trends that have gotten our attention at Assist for the Win that we believe will benefit your business online this year.
Easy to Consume Content
Marketers focus heavy on getting attention but often fail in the follow through - keeping that attention. Moving forward brands are looking at creating short, easy-to-consume content that’s perfect for TikTok, Instagram or Facebook Stories, and Instagram Reels but also make an impact regardless of the social media channel. These short-form videos are a great way to leverage your brand by not only getting attention from your target audience but encouraging them to come back for more. This only works for brands who do it consistently, however!
Gotta Go Live
I know you’ve been avoiding it but even more businesses and brands will embrace live video in 2021. Over a year ago, 1 in 5 videos on Facebook were actually live videos and YouTube was seeing a surge in hours watched. 2020 just increased the demand and need for online video as people were stuck at home seeking ways to connect and be entertained from home. We’ve trained people to consume content online! If you want to capitalize on this, you’ll have to get comfortable with video, including live video.
Being a Human
This is no surprise to us, it’s really been the best way to be successful on social media for years. However, big brands are taking notes and will change their social media efforts to become more conversational and human in tone. With a move away from sales-focused content, brands are understanding that human connection is what builds the necessary trust to convert followers into customers. Content created for social media should be educational, helpful, or inspirational in tone to nurture a follower into a lead naturally. Even though you are running a business, that human connection is essential if growing an audience on social media is a priority for your company.
Be You, Boo
Last, but never least, YOU are the key to your success on social media. Consistency can be hard, we know, and that’s why hiring a social media company to help you stay consistent is important but if you want to thrive on social, you also need to show up. Social media users are less interested in your company - they want to connect with YOU. Getting to know the real you first will generate the interest and trust needed for followers to also care about what you are selling.
Social media is meant to be social and people can sense a phoney a mile away. It’s time to get comfortable with what you bring to the table in regards to your business and start sharing those things with your audience. You’ll thank us later, we promise.
While there are other trends you could focus on when it comes to social media marketing in 2021, we find that most of the businesses we work with could move mountains by focusing on these four suggestions. If you need help or support, our team is here for you. Take the worry of posting consistently off your plate so you can focus on showing up, and shining, for your online audience.