Tuesday February 1, 2022
Do you have these "core" marketing components in place?
Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be!
We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you go about doing this exactly? I’m going to highlight four of the core components you need in order to make sure your marketing is hitting it’s goals.
A Bad-Ass Website
First, you must be sure you register your domain name! Your domain name should reflect your products or services so that your customers can easily find your business through a search engine. Generally, you want to use your business name, but in the case that it’s taken, you may have to get a little bit more creative, but not too creative that your domain name won’t pop up in search results.
Once you’ve done that, you’ll want to sit down and “build” out what content you want on your site. The basics that you absolutely *must* include:
- About: This can be your story, what your business is all about, or your mission/vision/values.
- Store/Product or Business Offerings: This is pretty self explanatory! People need to know what you're peddling so they know if they want to buy!
- Contact: Make sure you have clear contact information that is easy for potential customers to find.
Once you’ve established those, you can get creative and add content like Events, Testimonials, Blogs, etc.
What Platforms Are You Playing On? (And do you belong there?!)
Just because TikTok is all the rage, doesn’t mean that you actually need to be on that platform to market your business! That being said, setting up your business on Google My Business is one platform that's highly recommended to be on since it provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website. Winning!
In a nutshell, be sure your target audience you are marketing to is on the platform that you are on, and that you are creating content that they would want to see! Facebook is great because of the sheer number of people that are on it (but, that’s also a downside because you’re now fighting for previous space in people’s feeds!), and also the Facebook pixel is great for creating ads to drive people back to the ah-mazing website you’ve created. If your audience/target is the younger generation, then focusing on Instagram may be the better way to go, since it’s users trend younger and it has a highly-appealing visual aspect.
Email: Does Anyone Read it Anymore? (Hint: Yes, but only if it's good!)
Worldwide, the number of email users is estimated to be at 4.1 Billion users by the end of 2021— yes, that's billion with a "B." Email marketing can feel like it's a waste of time because of your own experiences: sifting, archiving, swiping left, marking as spam, etc. But think about the companies whose emails you look forward to or products you enjoy. Those are the emails that never get lost in your inbox and are the emails you open and engage with.
Email marketing allows you to build relationships with leads, customers and past customers. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.
It’s always good to start with the basics:
- Welcome Series
- Nurture Series
- Abandoned Cart (if applicable)
- Re-Engagement Series
Starting with these will give you a good base to build out your customer experiences. Tactics like segmentation, personalization and tracking customer actions will open your eyes to other potential email automation strategies and generate you happy email readers, which means happy customers!
Blogs: What's the Point? (Hint: it feeds the Google monster aka SEO)
Yes, there is still very much a point to having a blog! A blog with useful content shows your audience and customers that you are a trusted source. Writing posts about topics they will find interesting and helpful shows them that you are more than just a business selling a service or product; it shows them you care about spreading useful information in your industry and can establish you as a thought-leader in the industry as well.
Blogging also helps feed the Google monster, aka Search Engine Optimization (SEO). Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines (aka get on the first page of Google) and make your site more appealing to visitors.
So to summarize, the whole point of a blog is:
✔️ Increasing Organic Search Results: Carefully craft keywords and topics that will not only make you look like an expert in your industry, but also earn you higher rankings on search engines.
✔️ Creates Fresh Content: The fresher the content, the more frequent the indexing, and search engines value and prefer updated and relevant content.
✔️ Incorporate Backlinks: Backlinking refers to links that are included on one website that connects to another respected website. Backlinking assists in creating relationships with other websites to help yours grow. It works even better when you have that website mention your site in return.
✔️ Build Credibility: Besides being seen as an authority in your industry, When you build a reputation and create an authoritative voice, you will get more website traffic and repeat visitors, which in turn, tells Google your website is relevant, and raises your authority level in their algorithm.
Feeling a little overwhelmed? We can help! Assist for the Win is a one stop shop from developing your marketing strategy, to creating your content, and implementing the entire process to take your brand to the next level.