Should You Be Hosting Events Right Now?

By: abbeyharrison Thursday July 1, 2021 comments


It’s an interesting time right now. It feels like the world is cautiously re-opening and getting back to normal but the lessons of the past have taught us to expect the unexpected.


This may not be what you want to hear if you have been sitting on a great event idea.


You are probably going back and forth, playing the, ‘Should I?’ or ‘Should I wait?’ game when it comes to launching your big idea.


However, there is another option. If you aren’t completely comfortable announcing the launch of an in-person event, virtual events have come a long way in the past two years.


The pandemic ruined a lot of things. Your event ideas do not need to be one of them.  


Here are some reasons to get started with a virtual event in 2021:


More, More, More!


One of the biggest perks of hosting a virtual event is the ability to scale. No need to hunt down the right venue (also saving costs) and battle about available dates and seating possibilities. With the right software you can have as many attendees as you like, whenever you would like to host it! 


Also, you have the option of doing a live virtual event and having a replay - opening up your audience to folks who may not have been able to attend due to the timing of the event (or the location). 


All this flexibility allows you to lower your costs for the event, which means you can sell more affordable tickets, increasing the potential that more people will sign up! Sounds like a win-win-win to me.


Advances in Virtual Tech


While virtual event technology existed before COVID, these companies have really upped their game in the last year. As more event hosts pivoted to virtual, more options have become available. Technology allows for breakout rooms, polls, presentation abilities, and much more! You can even automate the registration process, replay options, and follow-up emails. Don't let the tech scare you away. There are so many benefits to this type of event.


Upsell Potential


It is much easier to sell your ongoing services to a crowd that didn’t pay as much money to attend your event in the first place! You have their attention, you have their email, and this means all you have to do is convince them that what you are offering is worth it.


Hosting a virtual event could be the compromise you need right now to rock your bottom line before the end of the year. 


Want a right hand in pulling off an amazing virtual event this year? Call us for an Assist! We are experts in assisting small business owners with their events - both in-person and virtual. Let’s partner together this year and do something unforgettable.


About the Author: abbeyharrison


Abbey Harrison worked in the corporate world developing and implementing processes for over 12 years before she finally said, “enough is enough” and decided to start her own biz in the marketing world. Her experience with business and office management lead her to develop strong skills in understanding the importance of organization, communication, processes and delegation. She started Assist for the Win to bring her “big-business” skill set to entrepreneurs and small businesses and give them the marketing assistance needed to have the same essential structures that corporations use every day. Her mission is to empower small business owners to realize they don’t have to run their biz all on their own and take the implementation of marketing off their plates, so they have one less hat to wear. She specializes in marketing behind the screen, on the screen and beyond the screen so that business owners can spend time focusing on what they do best!

Abbey is a Colorado native, loves rooftop patios, a great glass of wine, her husband, Chris and her 3 amazing boys, Ethan, Aidan and Deacon.