Sunday March 1, 2020
When business owners craft their social media strategy for the year, you hear a lot about the merits of Facebook, the popularity of Instagram, and the buzz about new social media channels and options – but you don’t hear much about LinkedIn.
Isn’t LinkedIn for finding jobs and hiring people? You aren’t wrong.
However, this social media platform has been around for a while and, once you dive in, you’ll find it does just as much as the other channels… and more. Plus, there are plenty of people using LinkedIn to market their small business and finding success. This is especially true in the B2B space and if you are providing a service to other businesses, and you’re not on LinkedIn, you’re missing out!
(Also, quick marketing tip, the social media experts predict that as social becomes more private with messaging apps – businesses will naturally drift back to LinkedIn. You’ll want to get in on that!)
Content for LinkedIn
When it comes time to create content to share on LinkedIn, what are the best types of posts? The folks who are active on LinkedIn actually enjoy reading content and watching videos so this platform is great for long-form content such as blogs, video series, and infographics.
WHAT?! Shut the front door! People still read?
They do on LinkedIn.
Also, spend some time consuming what other people are sharing and pay attention to posts that get the most engagement. This is a timely indicator for what’s working and what’s getting ignored.
Personal Page vs Company Page
Like Facebook, LinkedIn has a personal profile feature AND a Company Page option. For businesses, it’s beneficial to build out the Company Page for their business and share content to both the business and personal areas of LinkedIn.
You need a personal page to have a Company page but is it worth it to have a Company page? Is it worth it to wear pants? – Having a company page ads legitimacy and that ‘social relevance’ you need to build authority and attract your target audience online.
Expanding Your Reach
It can be frustrating to create brilliant content and share it and feel like no one even gets it in their feed. How do you get people to SEE your stuff on LinkedIn?
To expand your reach on LinkedIn do these three things:
- Don’t Be Boring (Duh)
Boring content doesn’t work ANYWHERE, including LinkedIn. You have to create and share content that people actually like, comment, and share the posts.
Use three hashtags in your copy text of each post (LinkedIn uses hashtags much like Instagram does).
- Sharing Your Posts
Share your posts from your Company Page to your personal page. It’s likely that you have more connections on your personal page than you do on your Company Page so sharing to your personal page can be an easy way to get people to pay attention to the fact that you have a Company Page and might encourage them to follow it.
LinkedIn is way underrated when it comes to social media marketing but, currently, has a lot of organic engagement. You may find your target audience lingering on this channel just waiting for your brilliance!!
Ready to make waves on LinkedIn? Let’s talk content and posting strategy. Contact me here: https://www.assistforthewin.com/Contact/