Sunday December 1, 2019
Did you know that we, as humans, HAVE to connect with other humans to survive? It’s true. It’s like a scientific fact. Otherwise, you’d go insane. It’s totally why solitary confinement is such a cruel punishment. So, do yourself a favor and connect with other brilliant people for your next big project or event (and don’t go insane)!
Why You Shouldn’t Go Solo
No, we aren’t talking Star Wars here. When running an event, you increase the value to the attendees by including more people. One of the determining factors on whether or not to attend an event includes, ‘Who is going to be there?’ By incorporating your most trusted and talented partners, you make your event more appealing to potential attendees.
For example, the last time you decided to go to an event, did you look at the speaker list first? Did you look to see who else had marked themselves as going? Were these answers factors in making it easier for you to say YES to the event?
ProTip: Be sure you and your peeps are crystal clear on WHO you want at your event. If you’re having an event about domestic cat fun houses, you don’t want to invite a bunch of dog lovers, you feel me?
What’s in it for Me?
The ‘What’s in it for me’ voice will pop up in every single possible attendee of your event – make sure you’re giving them the value they’re looking for and lean on your Peeps to help you bring a whole new level of education and appeal to your event.
Come up with a solid plan of who will be speaking or training on what and USE all of those points to push the ‘What’s in it for me’ to the audience.
ProTip: Go back to the outcome you set for this event. Be sure the Peeps that you choose align with that same outcome and SHARE your outcome / goals with your Peeps so everyone is on the same mission to reach the outcome desired for the event.
Tapping into Other Audiences
No brainer here, folks. With your Peeps on board to speak or participate in your event, you’re automatically able to tap into their audience as they’ll be inviting people from their ‘world’ that wouldn’t have been invited without them. When they agree to participate in your event, they have that added incentive to share and promote the event with their own peeps. This expands the reach of your event organically!
ProTip: Make it easy for your Peeps to promote your event by creating marketing graphics, copy and materials for them to share with their audience.
Leveraging Your Peeps
Don’t depend 100% on your Peeps to get the word out about your event. Take the time to truly leverage their participation by creating content that highlights and focuses on them – why you chose them, what they are bringing to the table, and why people should care.
Also, set up meetings with all the participants to share details but also pick everyone’s brains for ways to improve the event or get additional reach from the marketing. You know the expression, ‘Two heads are better than one’ – this applies to your next event, as well!
When it comes to creating event content, you could even share tips / tricks from each of you to ‘tease’ the audience leading up to the event. See if you can get videos from each participant so that potential attendees can get a feel for your Peeps ahead of time.
You know you only know so much – but when you bring in your Peeps – that’s THAT MUCH MORE knowledge in a room to share!
Yes, collaboration can feel like much more work than simply doing everything yourself, but the opposite is actually true. Plus, the benefit of having a team of people working towards the best possible outcome for your event is unparalleled! Get to know your Peeps, Peeps!!!