The Strategy in Motion

By: abbeyharrison Sunday September 1, 2019 comments Tags: Analytics, SEO, Social Media

Analytics is kind of like getting on the scale after cheat day. No one REALLY wants to know how much that two-and-a-half-pound burrito set them back. Still, having the numbers can be useful.

Just like getting on the scale is important when you’re trying to lose weight, keeping up with analytics is important when you’re trying to gain an audience. They’re so important, in fact, that you should check them once every 30 days.

Why? Because social media is ever-changing. Algorithms change, rules and regulations change, and even your audience can change. Checking once a month can give you an idea of bigger trends so you can keep your content on track.

But social media isn’t the only thing that needs your attention: Your newsletter and blog need some love, too. Looking at your newsletter stats will answer the questions, “Do people actually READ my content? Are they clicking on my links?”

Let’s be honest, nothing would be worse than taking time out of your week to create a handcrafted, 100% original newsletter that no one is looking at. By knowing your numbers, you can decide what you need to change or keep the same . . . so you can up your game and totally rock that inbox.

SEO & Keywords

As far as your blog goes, SEO is where it’s at. You could write the best content in the world, but it doesn’t matter if no one is reading it.

It is VERY important that you not only write blogs, but that you follow up with your keyword rankings. Do you know if you’re ranking for the correct keywords based on the blogs you’re writing? What else can you write about that will help your SEO?

Without keeping an eye on your keyword rankings, you’ll never know. You might be putting out Nobel Prize-worthy stuff every week, and no one is even seeing it!

Make a Conversation

One last little bit of advice that applies across the board: Make it a conversation. No one likes talking to a wall. Your audience wants to feel like they have a relationship with you. Like you are a real, live person and not just some faceless corporation.

If they are commenting on your social posts or blogs, make sure you respond! This will help people understand that you’re the person behind the brand that wants to make their lives better!

abbeyharrison

About the Author: abbeyharrison

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Abbey Harrison worked in the corporate world developing and implementing processes for over 12 years before she finally said, “enough is enough” and decided to start her own biz in the marketing world. Her experience with business and office management lead her to develop strong skills in understanding the importance of organization, communication, processes and delegation. She started Assist for the Win to bring her “big-business” skill set to entrepreneurs and small businesses and give them the marketing assistance needed to have the same essential structures that corporations use every day. Her mission is to empower small business owners to realize they don’t have to run their biz all on their own and take the implementation of marketing off their plates, so they have one less hat to wear. She specializes in marketing behind the screen, on the screen and beyond the screen so that business owners can spend time focusing on what they do best!

Abbey is a Colorado native, loves rooftop patios, a great glass of wine, her husband, Chris and her 3 amazing boys, Ethan, Aidan and Deacon.