Sunday September 1, 2019
Analytics is kind of like getting on the scale after cheat day. No one REALLY wants to know how much that two-and-a-half-pound burrito set them back. Still, having the numbers can be useful.
Just like getting on the scale is important when you’re trying to lose weight, keeping up with analytics is important when you’re trying to gain an audience. They’re so important, in fact, that you should check them once every 30 days.
Why? Because social media is ever-changing. Algorithms change, rules and regulations change, and even your audience can change. Checking once a month can give you an idea of bigger trends so you can keep your content on track.
But social media isn’t the only thing that needs your attention: Your newsletter and blog need some love, too. Looking at your newsletter stats will answer the questions, “Do people actually READ my content? Are they clicking on my links?”
Let’s be honest, nothing would be worse than taking time out of your week to create a handcrafted, 100% original newsletter that no one is looking at. By knowing your numbers, you can decide what you need to change or keep the same . . . so you can up your game and totally rock that inbox.
SEO & Keywords
As far as your blog goes, SEO is where it’s at. You could write the best content in the world, but it doesn’t matter if no one is reading it.
It is VERY important that you not only write blogs, but that you follow up with your keyword rankings. Do you know if you’re ranking for the correct keywords based on the blogs you’re writing? What else can you write about that will help your SEO?
Without keeping an eye on your keyword rankings, you’ll never know. You might be putting out Nobel Prize-worthy stuff every week, and no one is even seeing it!
Make a Conversation
One last little bit of advice that applies across the board: Make it a conversation. No one likes talking to a wall. Your audience wants to feel like they have a relationship with you. Like you are a real, live person and not just some faceless corporation.
If they are commenting on your social posts or blogs, make sure you respond! This will help people understand that you’re the person behind the brand that wants to make their lives better!