What Type of Email Personality Are You?
Friday May 5, 2023
Let me just state the obvious for a second; everyone has their own unique personality, and we’ve all seen it for ourselves when they clash. But did you know your email marketing has one too?
Yep, it does! And just like clashing personalities do, your email marketing personality might just be turning people away. Let’s face it, some of them just can’t 🙅♀️ get along.
The Over-Sharer 🥱
We’re all familiar with one of these, for sure. You know the type, the ones who drone on and on telling their entire life story when all we had commented on was the weather.
If your email sounds like a book and can take up three pages of a Word document, I have some bad news. You, my friend, just might be an over-sharer.
But there’s good news too! All you must do is alter your approach. You can still type to your heart’s content, but this time, save it for your blog post instead. Then do a few lightning-quick sentences directing people in your email to check it out.
The Narcissist 🙄
Even though you want to talk about yourself and what you offer, there is a line you can cross.
If your email marketing (and other marketing) is talking all about you and how great you are… then I’m here to tell you that you’re coming off as The Narcissist.
Yes, of course, you want to talk about your irresistible offer, people signed up for your emails for a reason, after all, but there’s a balance that needs to be found.
Instead of you talking about how amazing and incredible you are, let your testimonials do the talking for you. Write them out on your website, create branded graphics, and give shout-outs to those who love what you do. Using your client’s words removes the appearance of being self-centered.
💥 Because, let’s face it, you rock for a reason! 💥
The Emotionless 😐
If your emails are direct and get straight to the point, that’s not a bad thing by any means. When you do that, though, without any context or relationship building, then babe, we got a problem.
“Abbey, what’s that now?”
I know relationship-building sounds messy, but I promise it’s not. Relationship building (or relationship marketing) is all about shifting your focus from what is best for you to what is best for your customers. It’s all about building your Know, Like, and Trust Factor, and this simple mindset shift is a GAME CHANGER.
Again, being straightforward and to the point in your messaging isn’t a bad thing. You just have to remember to include emotions and address the pain points of the problem that your product or service solves.
Even with AI coming up more, people still don’t want to do business with a robot. 🤖
The Goldilocks 👧
Yes, we are talking about the nursery rhyme here people!
In the story, Goldilocks tries everything until she finds what is juuust right. Your email messaging is the same.
✨ It’s not too short, and it’s not too long
✨ It’s not all about you, but it still touches on your offers
✨ It’s not over the top with emotions, but it does have human elements to it
You want your email marketing to have a good mix of everything mentioned above.
The Goldilocks personality also has a relative format:
➡️ Having the right intro to hook your reader
➡️ Your messaging resonates so they keep reading through
➡️ You choose the perfect CTA at the end for them to move forward and make a decision
If you’re still not entirely confident in your email marketing just yet, take a peek at your metrics and answer the following:
- Are your emails getting opened?
- What’s the click percentage on your links?
- Which links are people clicking on and intrigued by?
- What percentage of your sales are coming from your emails?
These are just a few golden nugget questions that will help you determine how effective your email marketing is thus far.
And if you’re still not feeling too great about it, then let us assist you by scheduling your free consultation https://assistforthewin.as.me/MarketingConsultation.