What's the Plan?

Thursday August 1, 2019 comments Tags: Hashtags, Plan

We’ve talked a lot recently about the importance of creating an editorial calendar and using automation tools. And now that back-to-school is here, I HIGHLY recommend implementing both.

Trust me, your sanity will thank you.

Let’s face it: Between packing lunches, helping with homework, shuttling back and forth to sports, AND running a business, you’re going to be very short on time. The only way you’ll be able to get any marketing done at all, frankly, is through the use of the tools we’ve discussed.


Breaking it down into edible bits

With everything you have going on, taking on a ton of content all at once can feel overwhelming. I mean . . . do you devour an entire cake in one sitting? Or do you break it down into easy-to-eat slices?

Sometimes you eat an entire cake in one sitting. But, admit it, you feel like crap afterward.

Content marketing is the same. It needs to be broken down into bite-size chunks. Overwhelming yourself does not a happy business owner make. 

How small should those chunks be? Whatever feels manageable to you: Quarterly, monthly, or weekly are all great choices.


Effective use of hashtags

If you want to get the most bang-for-your-buck out of your content marketing (and of course you do), you need to use hashtags. But do you know how to use them the right way?

Each social media network has its own strategy – and knowing how to best use hashtags for the networks you’re on, can make a huge difference.

  • Instagram: You can use up to 30 hashtags when you post on Instagram, and experts recommend using all 30. Why? Because Instagram users use hashtags as a search tool, and the more hashtags you use, the easier you are to find.
  • Facebook: You can use hashtags on Facebook, but people don’t use them as a search tool in the same way they do on Instagram. Still, can’t hurt! You’ll want to keep these to 1-3 a post, however.
  • Twitter: Best practice on Twitter is to use two hashtags. Users use them as a search tool in the same way they do on Instagram, however, you are limited to just 240 characters total on Twitter. If the content isn’t good, the hashtags won’t matter. So, save space for quality content and only use two hashtags per post.
  • LinkedIn: Like Twitter, the best practice for LinkedIn is to use two hashtags. Not all LinkedIn users are accustomed to, or even aware, that they can use hashtags to search on this platform. Some are, however, and the right hashtags will help them find your content.


Keep things interesting

The internet is just FULL of new and interesting things – 24 hours a day, 365 days a year. The average user is like a bored toddler on a rainy day: You have to really stretch your imagination to keep them entertained.  

Best bet? Mix things up. Try blogs, Facebook live, YouTube, shared articles, infographics, and more. Literally, anything you can think up.

Then, look at analytics to see what’s working and what’s not. You don’t want to keep wasting your time on content that’s not getting clicks, right??

Tell me: Have you started using your editorial calendar yet? How about the automation tools? How’s it working out for you?