Why Should Your Biz Be on Social Media?

By: abbeyharrison Wednesday April 1, 2020 comments

 

There’s an abundance of conflicting information on whether or not a business should be on social media in 2020. There are a variety of factors involved in whether or not social media is right for your biz, but here is our point of view on the relevance of social media marketing in growing your business right now.

 

Expand Your Reach

 

Believe it or not, you have AMAZING ideas! Why are you just sitting on them? People are eager to connect and hear from others right now and your voice is important. One of the most effective ways to spread your message and your big WHY is using social media marketing.

 

One of the biggest challenges for any small business right now is visibility. If people don’t know you exist, they can’t do business with you. Not only do they need to know you exist, they have to build somewhat of a relationship with you because that is how leads and potential clients learn to trust you as a business owner and an expert in your industry.

 

The more people see your content, the more you will become top of mind. Even if certain audience members don’t need what you are offering, there’s a good chance they know someone who does. Building a professional presence online helps to both find new customers and increase referrals.

 

Social Relevance

 

It’s important that your online presence takes into account how people search for what you do online. If someone is doing an Internet search for you, or what you do, and you don’t show up then someone else gets that client – usually, a business that has taken the time to build an online presence wins instead.

 

One of the ways people search for businesses online is social media. Often, your presence, or lack of one, is a decision point for people who are trying to decide whether or not they want to work with you. People look to your social media pages as much as they look at your website to see if you’re legit or not! People WILL check out your social pages to be sure you’re posting regularly and to build trust with you as an authority figure in your niche.

 

Also, the more people see you, the more your brand and message begins to sink in. You want them to think about you and your biz any time they think about your industry. Out of sight, out of mind is definitely true here. Social media marketing keeps you top of mind and a player in your industry!

 

Building Community

 

Whether you call it clients, customers, followers, fans, or tribe – every business should be building a community around what they do. Every small biz owner needs a community. Just because you’re drinking wine alone doesn’t mean other people aren’t drinking wine alone, too and want friends, you know? One of the ways your company can build community is by harnessing the social power of at least one social media channel.

 

It’s 2020!

 

GET. WITH. THE. TIMES!! Nearly EVERYONE is on social media these days. Don’t you need PEOPLE to make your business grow?

 

I can almost hear some of you resisting. We promise, when social media is done right, it can be a super blast!

 

If you aren’t sure how to get started, or you just want an assist in posting consistently on social media, let’s team up and start building your social media presence! Contact me here: https://wwwassistforthewin.com/Contact.

 

 

abbeyharrison

About the Author: abbeyharrison

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Abbey Harrison worked in the corporate world developing and implementing processes for over 12 years before she finally said, “enough is enough” and decided to start her own biz in the marketing world. Her experience with business and office management lead her to develop strong skills in understanding the importance of organization, communication, processes and delegation. She started Assist for the Win to bring her “big-business” skill set to entrepreneurs and small businesses and give them the marketing assistance needed to have the same essential structures that corporations use every day. Her mission is to empower small business owners to realize they don’t have to run their biz all on their own and take the implementation of marketing off their plates, so they have one less hat to wear. She specializes in marketing behind the screen, on the screen and beyond the screen so that business owners can spend time focusing on what they do best!

Abbey is a Colorado native, loves rooftop patios, a great glass of wine, her husband, Chris and her 3 amazing boys, Ethan, Aidan and Deacon.