Wednesday April 1, 2020
There’s an abundance of conflicting information on whether or not a business should be on social media in 2020. There are a variety of factors involved in whether or not social media is right for your biz, but here is our point of view on the relevance of social media marketing in growing your business right now.
Expand Your Reach
Believe it or not, you have AMAZING ideas! Why are you just sitting on them? People are eager to connect and hear from others right now and your voice is important. One of the most effective ways to spread your message and your big WHY is using social media marketing.
One of the biggest challenges for any small business right now is visibility. If people don’t know you exist, they can’t do business with you. Not only do they need to know you exist, they have to build somewhat of a relationship with you because that is how leads and potential clients learn to trust you as a business owner and an expert in your industry.
The more people see your content, the more you will become top of mind. Even if certain audience members don’t need what you are offering, there’s a good chance they know someone who does. Building a professional presence online helps to both find new customers and increase referrals.
It’s important that your online presence takes into account how people search for what you do online. If someone is doing an Internet search for you, or what you do, and you don’t show up then someone else gets that client – usually, a business that has taken the time to build an online presence wins instead.
One of the ways people search for businesses online is social media. Often, your presence, or lack of one, is a decision point for people who are trying to decide whether or not they want to work with you. People look to your social media pages as much as they look at your website to see if you’re legit or not! People WILL check out your social pages to be sure you’re posting regularly and to build trust with you as an authority figure in your niche.
Also, the more people see you, the more your brand and message begins to sink in. You want them to think about you and your biz any time they think about your industry. Out of sight, out of mind is definitely true here. Social media marketing keeps you top of mind and a player in your industry!
Whether you call it clients, customers, followers, fans, or tribe – every business should be building a community around what they do. Every small biz owner needs a community. Just because you’re drinking wine alone doesn’t mean other people aren’t drinking wine alone, too and want friends, you know? One of the ways your company can build community is by harnessing the social power of at least one social media channel.
GET. WITH. THE. TIMES!! Nearly EVERYONE is on social media these days. Don’t you need PEOPLE to make your business grow?
I can almost hear some of you resisting. We promise, when social media is done right, it can be a super blast!
If you aren’t sure how to get started, or you just want an assist in posting consistently on social media, let’s team up and start building your social media presence! Contact me here: https://wwwassistforthewin.com/Contact.